Target Market

My target market is going to be female 15- 18 year olds. At first I wasn't going to aim at a specific gender but after considering it, I have chosen to do mostly females because I feel the pop genre suits females more than males.

I am going to interview 3 people from my focus group. I will ask a very small number of questions including:

• What their favourite music video is and why
• What they like in an album/digipak
• What location would best be suited for a pop song
• What design could be used for a pop genre digipak